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Friday, 26 June 2015

‘Attitude Is Important In Music Business’

Continuing his five part series on making it in the Nigerian music industry, music business consultant James Ndu shares tips on how your ‘mind-set’ is important in having a successful music career.

“To make it in today’s music industry, you must have a winning mind-set. Winning is not just an attitude; it is a way of life. If winning was that easy, then everyone would be champions. You have to put in the sacrifice, hard work, and dedication to achieve victory.
Write down your ideas, and goals and commit them to action. Incorporate your dreams and aspirations into your daily routines. No matter how talented you are or how well connected you are, at the end of the day it all boils down to your work ethic.
Also ‘great achievers’ have a sense of destiny, and a burning passion to leave a legacy. What is your legacy? Your music is your legacy. It is a piece of ‘immortality’ that will stand forever.
All great accomplishments require patience. Those who lack patience also lack faith. Many people are too busy focusing on the ceiling instead of looking at the sky. Often times we limit ourselves. Windows of opportunity are around us every day. We just have to step back and see them. Incorporate a risk taker mentality and just do it.
Be original, elevate, and inspire! Do not live in the shadows of someone else’s legacy. Create your own path. Never let anyone talk you into not believing in yourself. Some people are afraid of failure, yet they fear success at the same time. Stop talking about ‘the negative’ and what you cannot do and start focusing on ‘the positive’ and what you can do.
Sometimes you have to be your own hero! Tune out the ‘yes men’ around you, and you will get much further with your endeavours. Likewise, success attracts success. If you think big, then you will get big. If you think small, then you will stay small.       Sometimes it is as simple as that. Plant seeds for success. The way you project your image, the way you conduct yourself, the way you articulate your thoughts, and the way you treat people are all important factors in acquiring and maintaining success.
Plus, here is an interesting fact. The average self-made millionaire in America has been bankrupt or close to bankrupt three or two times in the process of pursing his or her riches. We must develop the fortitude to overcome obstacles to achieve our dreams. Gold is moulded in fire, and greatness is moulded in the furnace of adversity. Overcoming hardship builds great character. Strength grows out of struggle. Sometimes a major setback is a major opportunity for you to reinvent yourself.
Moreover, on your journey to success, evoke the spirit of an underdog. Underdogs don’t have big budgets or big co-signs, but they have ‘heart’ and a burning desire to win. Never underestimate the heart, determination, and hunger of an underdog. One way or another, they find a way to beat the odds.
In addition, don’t say ‘let’s do business’ and then turn around and ask for a ‘favour.’ That is a losing attitude. Understand the value of things. Sometimes the things you get for free, end up costing you more in the long run. Less talk and more action coupled with strategic planning equals accomplishments. Fill a void and dare to be unique. Learn how to lose gracefully and study how to win humbly

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